I recently had the chance to read the book The Ultimate Question and it gave me something to think about. It talks about the difference between “good profits” and “bad profits” pointing out that a company that ignores customers for the sake of the bottom line in setting wheels in motion that will stifle growth. Consider a time when a hurricane is closing in on Florida: one rental car company looks at supply and demand charts and doubles prices. Bad Profit. Another company holds their prices steady but achieves tremendous good will for future rentals. Good Profit.
It makes me wonder about a certain Learning Management vendor, and two of their recent practices. One happened locally at the ‘copa; they proposed writing us some custom software, at top-of-the-market hourly rates, and then ALSO retaining ownership of the code and charging annual maintenance on the code. If we had said yes, they would have made a profit, but burning a relationship. The more general episode is that the same software vendor filed for and won a patent for (my crude understanding) the concept of web-based teaching and learning. Let’s say this is legal and that they might even collect royalties that outweigh the inevitable legal costs. Are those profits ever going to outweigh the bad taste that is left in the collective mouth of the academic community. Either there is something about this I don’t understand OR the brain trust at that company has not read the book.